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Open Positions
Customer Service & Sales Manager
Department: Sales
Reports To: COO
Location: Flexible, with required travel as needed for HoF on sites, key customer visits, etc.
Who We’re Looking For:
Hall of Fame Beef is an early-stage company building a distinctive American brand rooted in agricultural excellence, premium quality, and authentic storytelling. We are looking for self-directed builders who take ownership, move with intentional urgency, and are motivated by the opportunity to help create something meaningful, lasting, and rare.
Primary Purpose
The Customer Service & Sales Manager owns relationships, customer experience, and revenue growth for Hall of Fame Beef’s highest-value direct sales accounts, distribution partners, and branded sales opportunities. This role serves as a primary point of contact for customers and partners across priority markets, including Wisconsin, Chicago, and Cleveland, while helping execute the company’s go-to-market strategy through new business development, account management, product education, and proactive collaboration with operations, logistics, finance, and branding. The role ensures a premium, high-touch brand experience that reflects the quality, story, and mission of Hall of Fame Beef from initial pitch through final delivery.
Core Responsibilities
1. Strategic Account Management & Distribution Partner Management
· Manage and grow Hall of Fame Beef’s most valuable direct relationships and strategic collaborations including high-value restaurants, chefs, retail partners, caterers, special events, brand collaborators and influencer partnerships.
· Serve as a primary point of contact for customers and distribution partners within assigned territories, including Wisconsin, Chicago, Cleveland, and other priority markets.
· Manage day-to-day account activity, including order placement, customer follow-up, issue resolution, product questions, delivery coordination, and internal communication.
· Build a deep understanding of each customer’s goals, operational needs, seasonal patterns, product preferences, and decision-making process, tailoring product recommendations and support accordingly.
· Create and maintain account plans, including goals, forecasts, key contacts, visit cadence, order patterns, action steps, and seasonal opportunities, to create transparency and consistency across the sales organization.
2. Revenue Growth & Retention
· Deepen relationships to increase revenue within existing accounts; develop and execute strategic account plans that increase order frequency, volume, average order value, and overall partner lifetime value
· Actively seek new business opportunities through cold calling, market research, networking, referrals, distributor relationships, and connections created through Hall of Fame Beef and Joe Thomas’s authentic ties to priority markets.
· Manage the sales process from initial outreach and product presentation through order confirmation, fulfillment coordination, delivery follow-up, and ongoing relationship management.
· Learn current and new products and proactively pitch existing buyers on new SKUs, seasonal opportunities, branded programs, and expanded product usage.
· Manage all customer and partner contact in coordination with the Chief Sales Officer, ensuring consistent messaging with personalized service
· Maintain comprehensive account documentation including order patterns, preferences, timelines, and seasonal opportunities
· Partner with the CFO and sales leadership to evaluate pricing, unit costs, payment terms, customer economics, and viable retail, foodservice, or specialty partnerships based on current and future inventory
3. Fulfillment, Customer Service & Internal Coordination
· Collaborate with operations and branding to ensure timely, accurate order fulfillment and a premium customer experience from order to delivery.
· Facilitate the presentation and delivery of products to customers in an efficient and effective manner, ensuring a smooth process for customers, distribution partners, and internal teams.
· Set and proactively communicate lead times, product availability, inventory constraints, seasonal impacts, delivery expectations, and any changes that may affect customers.
· Coordinate influencer and promotional product shipments including gift boxes, sample boxes, and event product
· Own ongoing direct-to-consumer relationship management, including repeat buyer engagement, gift program coordination, and subscription growth and retention
· Respond to, manage, and resolve customer complaints, objections, credits, delivery issues, and service concerns while protecting customer trust and the company’s operational realities.
· Support accounts receivable coordination (e.g., invoicing follow-up, payment expectations) and escalate issues as needed
4. Market Feedback, Product Insights & Sales Enablement
· Gather market insights from chefs, foodservice buyers, retailers, distributors, and partners, including cut preferences, pack sizes, pricing thresholds, packaging feedback, product quality feedback, and customer demand signals.
· Translate customer and distributor feedback into clear, actionable recommendations that improve sales execution, customer experience, product offerings, and operational planning.
· Share learnings and feedback in a consistent cadence with sales, operations, logistics, finance, and branding to support forecasting, production planning, and go-to-market decision-making.
· Establish and improve best practices for account management, sales follow-up, customer communication, order coordination, and the overall customer experience to support and strengthen a scalable go-to-market plan.
5. Brand Alignment & Co-Marketing
· Champion Hall of Fame’s brand and product story by clearly communicating the differentiation between HoF Silver, Gold, and Reserve, including the key drivers behind each tier: single-producer ownership and management by an NFL Hall of Fame owner; standardized cattle care and handling; proprietary feed and finishing protocols; independent grading tiers for product consistency; and a singular focus on producing the healthiest and highest-quality beef in the world
· Represent Hall of Fame Beef professionally and in alignment with the brand’s standards, values, and mission in every customer, distributor, and partner interaction.
· Identify and pursue co-branded marketing opportunities, promotional initiatives, social media collaborations, chef features, distributor opportunities, and high-value customer storytelling moments.
· Support the Hall of Fame brand experience by contributing to the Hall of Fame Media platform, docuseries, and other storytelling opportunities through customer insights, content collaboration, and on-camera participation as appropriate.
Key Performance Indicators
· Retained and net new revenue across key accounts, distribution partners, and priority territories
· Number and quality of new business opportunities, customer meetings, and converted accounts
· Increased order frequency, average order value, and product adoption across existing accounts
· Customer, distributor, and key account feedback, including responsiveness and service quality
· Accurate and impactful account planning, sales documentation, forecasting, and follow-up
· Response times for key account inquiries, customer issues, and distributor needs
· Timely payment within customer terms and effective resolution of credits, complaints, and service issues
· Quality of market insights and recommendations used to improve products, processes, and go-to-market execution
Required Qualifications & Competencies
· Proven experience as a sales executive, account manager, customer success leader, or relevant sales role, preferably in foodservice, retail, protein, premium food, or specialty product sales.
· Minimum of 4 years of relevant sales experience preferred; protein or food sales experience strongly preferred, with foodservice experience a priority.
· Firsthand experience managing customer relationships, expectations, objections, service issues, and follow-up from initial pitch through final delivery.
· Demonstrated ability to clearly articulate and differentiate between HoF Silver, Gold, and Reserve product tiers, including the key drivers behind each. Must understand and effectively communicate core brand differentiators, including single-producer ownership and management by an NFL Hall of Fame owner, standardized cattle care and handling practices, proprietary feed and finishing protocols, independent grading systems for consistency, and an unwavering focus on producing the healthiest, highest-quality beef.
· Strong understanding of sales, marketing, relationship management, customer service, and negotiation techniques.
· Excellent written and verbal communication and negotiation skills, with the ability to build trust with chefs, buyers, distributors, partners, and internal stakeholders.
· Fast learner with natural curiosity, genuine passion for sales, and ability to quickly grasp client needs, product details, inventory realities, and customer engagement opportunities.
· Highly organized with strong follow-through, analytical skills, time-management skills, and attention to detail; able to manage multiple high-priority accounts and opportunities simultaneously.
· Initiative-taking, proactive, and results-driven, with a strong focus on identifying opportunities to grow, expand, and strengthen key accounts and sales channels.
· Strong collaborator who works well with operations, logistics, finance, sales, branding, distribution partners, and broader internal teams.
· Ability to champion customer needs while supporting the brand’s mission, profitability goals, payment expectations, inventory realities, and operational constraints.
· Strong leadership abilities with a focus on team collaboration, accountability, motivation, and helping build scalable sales processes in an early-stage company.
To apply, please submit your cover letter and resume to careers@halloffamefarms.com
Hall of Fame Farms is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.
